SOI Sales Joins Catalyst HTI

Posted by Mike Biselli on 1.31.2019

Denver, CO – SOI Sales, a consulting firm focused on increasing sales efficiencies and revenue, is thrilled to announce its membership in the Catalyst HTI ecosystem in the River North district of Denver.

“Over the last few years, I had heard about the exciting vision Mike Biselli had for the Catalyst HTI community and the healthcare industry,” said Sean Kelly, CEO of SOI Sales. “Thus, being at the center of healthcare collaboration was an easy decision for SOI Sales.”

Sean has been involved in the healthcare industry, both domestically and in Europe, for the last 15 years with several Fortune 100 Companies as well as start-ups. “From my first-hand experience, I have seen inefficient procurement and decision-making processes that often stifle innovation in the healthcare delivery system.”

Along with many other entrepreneurs and established organizations, Sean sees Catalyst HTI as an ecosystem that is integrating key stakeholders in healthcare to foster innovation. “It is my passion to help these stakeholders deliver their solutions more effectively and, therefore, produce a more cost-effective healthcare market.”

At its core, SOI provides tools to organizations to increase sales effectiveness and shorten the complex healthcare sales cycle. SOI differentiates itself from other sales consulting methods by focusing on coaching behaviors and goal attainment.  “At SOI, we believe sales teams inherently have the skillset to be successful.  What they need are sales tools and a sales roadmap to get to their destination,” said Sean. To that end, SOI has created a framework with their SOI Sales Playbook™ that focuses on continuous goal refinement to achieve a proactive state and drive revenue.

“Being in healthcare business development for almost two decades, I quickly recognized the importance of having Sean’s leadership at Catalyst HTI.  Selling into the healthcare industry is one of the most complex environments for business development professionals.  Sean and his team have quickly made a positive contribution to the many teams that call Catalyst HTI home.  I am excited to see where SOI’s leadership will further take our ecosystem,” Biselli proclaimed. 


About SOI Sales
SOI provides tools to organizations to increase sales effectiveness and shorten the complex healthcare sales cycle. Combining front-line experience with best practice, SOI helps sales teams create, implement and sustain sales success. SOI drives revenue for 1) Companies transitioning from start-up to growth 2) Companies scaling out their sales teams 3) Established companies looking to drive a new growth trajectory. Spheres of Influence Sales Consulting creates sales structure so that sales efforts are more effective and strategic. For more information please visit

About Catalyst HTI
Located in Denver, Colorado’s River North District (RiNo), Catalyst HTI is a 180,000 square-foot industry integrator designed to bring health-tech start-ups and established health care entities together under one roof. The building covers an entire block, located on the west side of Brighton Boulevard between 35th and 36th Streets. Catalyst HTI’s goal is to bring together private enterprise (startups to Fortune 100), government, academic and non-profit organizations with healthcare providers and payers to accelerate innovation and drive real, lasting change. For more information visit